Saving for College Doesn’t Have to be Scary with Edvest 529

Edvest 529 Announces $50 Bonus Promotion from October 10 - 31, 2023

published October 10, 2023

Madison, Wis. (October 10, 2023) — Neighborhood streets across Wisconsin will soon be filled with ghosts, witches, and superheroes! It is hard to imagine, but these trick-or-treaters of today are tomorrow’s high school graduates, so it is never too early to start thinking about their higher education and career training. And don’t worry, saving for this major milestone doesn’t have to be scary!

To help families jumpstart their college savings, Edvest 529, Wisconsin’s direct-sold college savings plan, is announcing a $50 bonus for new accounts opened between October 10 and October 31, 2023.*

This offer aims to motivate parents and grandparents to start saving for their “little pumpkin” this season, no matter the age of the child.

“The education of the next generation is important to us, which is why we want to encourage families to start saving for their loved one’s future education today,” said Wisconsin Department of Financial Institutions Secretary-designee Cheryll Olson-Collins. “By opening an Edvest 529 account, not only are you eligible for the bonus, but you’ll also save with a flexible, simple-to-manage plan that offers great tax benefits,” Olson-Collins added.

Providing a student with a more affordable college experience can be the ultimate treat. Follow the steps below to take advantage of the Edvest 529 $50 bonus contribution and start saving today.

  1. Open an account between October 10 and October 31, 2023, at
  2. Make an initial deposit of $50.
  3. Set up recurring contributions of $30 or more for six consecutive months.
  4. Receive the $50 bonus!

For more information about Edvest 529 and how to open an account, visit, or follow Edvest 529 on Facebook.

About Edvest 529

For more than 25 years, Edvest 529 – Wisconsin’s direct-sold 529 college savings plan – has been helping families save for higher education expenses. Account owners can choose from 24 investment portfolios, access easy-to-use savings tools, and take advantage of in-state tax benefits for Wisconsin taxpayers.

Edvest 529 is a tax-advantaged investment, meaning contributions to an account may qualify for a 2023 Wisconsin state income tax deduction of up to $3,860 per beneficiary, per year (married couples filing separately and divorced parents may each claim a maximum of $1,930). The plan has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is the fifth lowest-cost 529 college savings plan in the nation!1



  1. *When you open a new Edvest 529 account with a $50 contribution (and sign up for recurring contributions of $30 or more per month for a minimum of 6 months) between October 10, 2023, at 12:01 AM CT and October 31, 2023 at 10:59 PM CT, Edvest 529 will match $50 on or before May 31, 2024. Visit for terms and conditions. Promotion ends 10/31/23. Sponsored by Wisconsin’s Edvest 529 College Savings Plan.
  2. To learn more about Wisconsin's Edvest 529 College Savings Plan, its investment objectives, risks, charges and expenses see the Plan Description at Read it carefully. Wisconsin taxpayers can qualify for a 2023 state tax deduction up to $3,860 annually per beneficiary from contributions made into an Edvest 529 College Savings Plan (married couples filing separately and divorced parents may each claim a maximum of $1,930). Investments in the plan are neither insured nor guaranteed and there is the risk of investment loss. Check with your home state to learn if it offers tax or other benefits such as financial aid, scholarship funds, or protection from creditors for investing in its own 529 plan. If the funds aren't used for qualified higher education expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply. Consult your legal or tax professional for tax advice. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for the Edvest 529 College Savings Plan.
  3. 1ISS Market Intelligence 529 College Savings Fee Analysis 2Q 2023. Edvest 529’s average annual asset-based fees are 0.15% for all portfolios compared to 0.51% for all 529 plans.
  4. All social media platforms are managed by the State of Wisconsin.


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