Celebrate College Savings Month with a $50 Bonus from the Edvest 529 College Savings Plan

published September 4, 2025

MADISON, Wis. (Sept. 4, 2025) — Every child dreams of their future — and every dream deserves a plan. Whether they go to college, technical school, or pursue specialized career training, there's no better time to learn about saving for their education with Wisconsin's Edvest 529 college savings plan than this September during National College Savings Month.

Edvest 529 offers a combination of flexibility, low fees, and triple tax advantages for Wisconsin taxpayers, including a state income tax deduction of up to $5,130 per beneficiary (for single filers or married couples filing jointly) on contributions made to an Edvest 529 account. Additionally, earnings grow tax free and can be withdrawn free from federal and state taxes when used to pay for qualified expenses like tuition, books, room and board, computers, and more.

In celebration of National College Savings Month and to help families start saving for a loved one's future, Edvest 529 is announcing a $50 bonus for new accounts opened between September 8 and September 26, 2025.^*

Follow the steps below to start saving and to receive a $50 bonus contribution to a new Edvest 529 account.

1. Open a new account between Sept. 8-26, 2025, at Edvest.com/CSM25, and enter the promo code CSM25 during the enrollment process.
2. Make an initial deposit of $50 or more.
3. Set up recurring contributions of $30 or more for six consecutive months.
4. Receive the $50 bonus!

"Investing in a child's future education is one of the most meaningful actions a family can take. With this bonus offer, we're giving families an extra spark to get started and set-up consistent savings habits," said Jessica Wetzel, Financial Capability Director for the Wisconsin Department of Financial Institutions, administrator of the Edvest 529 College Savings Plan. "Even small steps today can lead to big possibilities tomorrow," added Wetzel.

For more information on Edvest 529 including investment options, fees, and answers to frequently asked questions, visit Edvest.com, or follow Edvest 529 on Facebook, Instagram and YouTube.

About Edvest 529

For more than 25 years, Edvest 529 – Wisconsin's only direct-sold 529 college savings plan – has been helping families save for higher education expenses. Account owners can choose from 25 investment portfolios, access easy-to-use savings tools, and take advantage of triple tax benefits. Edvest 529 has received numerous accolades, including receiving a top rating by Morningstar Investment Research for the ninth year in a row.

Edvest 529 is a tax-advantaged investment, meaning contributions to an account may qualify for a 2025 Wisconsin state income tax deduction of up to $5,130, per beneficiary, per year, for single filers or married couples filing a joint return. The plan has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is the sixth lowest-cost 529 college savings plan in the nation.¹

Want more details?

Watch our video "What is the best option for college savings"—part of the College Savings Connection series—to learn more about how a 529 plan works and how it can benefit your family.

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Footnotes

1. ^*Visit Edvest.com/CSM25 for terms and conditions. Promotion ends 9/26/2025. Sponsored by Wisconsin's Edvest 529 College Savings Plan. ↩
2. In an annual review (10/29/2024) of the largest 529 college savings plans (59 plans representing more than 90% of 529 assets), Morningstar identified 32 plans that stand out above the rest, assigning those plans Gold, Silver, and Bronze Morningstar Analyst Ratings for 2024. These plans offer a well-researched asset-allocation approach, a robust process for selecting and monitoring underlying investments, a well-resourced and experienced investment team, stable and engaged oversight from the state, and low fees. Investors, in what Morningstar analysts consider the best 529 plans, should be well-positioned for the future. The four key pillars used by Morningstar to evaluate 529 college savings plans include – Process, People, Parent, and Price. For more information about Morningstar's overview of the Edvest 529 College Savings Plan, go to Morningstar.com. TIAA-CREF Tuition Financing, Inc. compensates Morningstar for the ability to quote these ratings in public communications. Past performance does not predict future results. Source: Morningstar.com. A Morningstar Analyst Rating for a 529 college savings plan is not a credit or risk rating. Analyst ratings are subjective in nature and should not be used as the sole basis for investment decisions.
3. To learn more about Wisconsin's Edvest 529 College Savings Plan, its investment objectives, risks, charges, and expenses, see the Plan Description at Edvest.com before investing. Read it carefully. Prior to investing, check with your home state to learn if it offers tax or other benefits such as financial aid, scholarship funds or protection from creditors for investing in its own 529 plan. If the funds aren't used for qualified higher education expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply. Wisconsin taxpayers can qualify for a 2025 state tax deduction up to $5,130 annually per beneficiary, for single filers or married couples filing a joint return, from contributions made into an Edvest 529 College Savings Plan. Married couples filing separately may each claim a maximum of $2,560. Consult your legal or tax professional for tax advice. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for the Edvest 529 College Savings Plan.
4. ¹Source: ISS Market Intelligence 529 College Savings Fee Analysis 2Q 2025. Edvest 529's average annual asset-based fees are 0.15% for all portfolios compared to 0.50% for all 529 plans, 0.86% for advisor-sold plans, and 0.33% for direct-sold plans.↩
5. All social media platforms are owned by the State of Wisconsin.

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