Wisconsin's Only Direct-Sold 529 College Savings Plan
For more than 25 years, Edvest 529, Wisconsin's only direct-sold 529 college savings plan, has been helping families like yours save for higher education.
Feel good about saving with the Edvest 529 College Savings Plan
With flexible investment portfolios, compound earnings and triple tax advantages, it's no wonder hundreds of thousands of people save for higher education with the Edvest 529 College Savings Plan.
With flexible investment portfolios, compelling tax benefits, and some of the lowest 529 plan fees in the nation, saving with Edvest 529 for your loved ones college and career training is one of the most powerful actions you can take to impact their future.
Designed for families like yours
Edvest 529 is designed for and trusted by families like yours.
Helping families save for higher education for over 25 years
Helping families save more than $6.5 billion for over 249,000 students (as of 12/31/2025)1
Over $424 million has been used to pay for higher education expenses (as of 12/31/2025)1
Administered by the Wisconsin Department of Financial Institutions and professionally managed by TIAA-CREF Tuition Financing, Inc.
Hear from a Real Account Owner
Edvest 529 has led to a peace of mind that there will be no financial obstacles/limitations in my granddaughter getting a college education.
Rated highly by financial professionals
Bronze Rated
Top 5 529 Plans
"Best [529 Plan] for Wisconsin residents".
Edvest 529 College Savings Plan managed by TIAA-CREF Tuition Financing, Inc. a wholly owned subsidiary of TIAA.
TIAA-CREF Tuition Financing, Inc. manages our wide array of 529 investment portfolios.
- Pioneer in the 529 plan space and proven leader
- Manages a wide array of 529 investment portfolios
- Serves more than 2.16 million accounts, helping families save more than $67.7 billion for college (as of 12/31/2025)1
- TIAA is a Fortune 500 financial services organization founded in 1918
More to explore
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Explore our plan
Learn more about eligibility and all the qualifying expenses an Edvest 529 account can cover.
How our 529 works -
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