Make Holiday Gifting This Year Quick, Easy, and Lasting with Edvest 529

Edvest 529 Announces $50 or $100 Bonus Promotion for new
accounts opened between Nov. 20 – Dec. 8, 2023

published November 20, 2023

Madison, Wis. (November 20, 2023) — The holiday season is in full swing, and many are thinking about what gifts to get their children, grandchildren, and other little ones in their lives.

Wisconsin families can skip the stress of finding the latest "must-have" toys and expensive tech this year by opening or gifting to an Edvest 529 College Savings Plan.

"A contribution to a college savings plan is the type of gift that can grow with a child versus one that will be quickly outgrown," said Wisconsin Department of Financial Institutions Secretary-designee Cheryll Olson-Collins. "This gift can give families peace of mind knowing they gave something lasting, while also giving them triple tax benefits in return."

To help families get started on their higher education savings journey, Edvest 529 is offering a special holiday bonus deposit incentive.

Edvest 529 Holiday $50 or $100 Bonus Deposit Incentive
Individuals who open a new Edvest 529 account between Monday, November 20, and Friday, December 8, 2023, will be eligible for a $50 or $100 bonus incentive. *

  • For a $50 bonus – open an account during the promotion with an initial deposit of $500 or more and set up recurring contributions totaling $50 or more per month until June 30, 2024.
  • For a $100 bonus – open an account during the promotion with an initial deposit of $1,000 or more and set up recurring contributions totaling $50 or more per month until June 30, 2024.

This offer aims to motivate parents and grandparents to start saving for their loved one's higher education this holiday season. It also encourages families to develop an annual giving strategy, including gifting to an Edvest 529 account for birthdays, graduations, and other special occasions year-round.

An account can easily be opened in about 15 minutes with $25. And with UGift®, Edvest’s gifting platform, friends and family can easily contribute to a child’s account while taking advantage of unique tax benefits, including a Wisconsin income tax deduction.

For more information about Edvest 529 and how to open an account, visit or follow Edvest on Facebook and Instagram.

About Edvest 529
For more than 25 years, Edvest 529 – Wisconsin’s direct-sold 529 college savings plan – has been helping families save for higher education expenses. Account owners can choose from 24 investment portfolios, access easy-to-use savings tools, and take advantage of in-state tax benefits for Wisconsin taxpayers.

Edvest 529 is a tax-advantaged investment, meaning contributions to an account may qualify for a 2023 Wisconsin state income tax deduction of up to $3,860 per beneficiary per year, for single filers or married couples filing a joint return (married couples filing separately and divorced parents may each claim a maximum of $1,930). The plan has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is the fifth lowest-cost 529 college savings plan in the nation!1



  1. *Read the terms and conditions at visit The promotion ends 12/8/23. Sponsored by Wisconsin's Edvest 529 College Savings Plan.
  2. To learn more about Wisconsin's Edvest 529 College Savings Plan, its investment objectives, risks, charges and expenses see the Plan Description at Read it carefully. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. Consult your legal or tax professional for tax advice. If the funds aren't used for qualified higher education expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply. Check with your home state to learn if it offers tax or other benefits such as financial aid, scholarship funds, or protection from creditors for investing in its own 529 plan. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for Wisconsin's Edvest 529 College Savings Plan.
  3. 1ISS Market Intelligence 529 College Savings Fee Analysis 3Q 2023. Edvest’s average annual asset-based fees are 0.15% for all portfolios compared to 0.51% for all 529 plans.
  4. Ugift is a registered service mark of Ascensus Broker Dealer Services, LLC.
  5. All social media platforms are managed by the State of Wisconsin.


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