Brighten your baby's future with the benefits of an Edvest 529 account
They may be small now, but before you know it, today's swaddles become tomorrow's school supplies … and soon enough, they will be choosing a future college or career training path.
The good news is there is something you can do right now to prepare: start saving for their future with Wisconsin's Edvest 529 College Savings Plan. Starting to save early, like when your child is a newborn, gives your money more time to potentially grow.
Why save with Edvest 529?
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Put time (and compounding) to work
The money you contribute to an Edvest 529 account is invested, giving it the potential to accumulate earnings over time. The earlier you start, the more opportunity your savings have to benefit from compounding.
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Triple tax benefits
Edvest 529 offers unique triple tax benefits for Wisconsin taxpayers, which can mean more money for education expenses:
- A 2026 state income tax deduction of up to $5,280 per child.1
- Tax-deferred growth.
- 100% tax free withdrawals for qualified education expenses.
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You don't have to save alone
Once your account is open, family and friends can be part of your child's journey. For birthdays, holidays or other milestones, loved ones can contribute through the Ugift® platform instead of giving traditional gifts, helping build something that can last well beyond the moment.
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Wisconsin's own
Edvest 529 has been helping Wisconsin families like yours save for the cost of college for more than 25 years. It is administered by the State of Wisconsin's Department of Financial Institutions and offers flexible investment options and a simple, user-friendly experience to help you save with confidence.
Hear what a real account owner says
about saving with Edvest 529:
"Opening an Edvest 529 account when our son was born wasn't about mapping out his future for him; it was about supporting whatever future he chooses. Starting early, even with small contributions, gave us confidence that we're showing up for the dreams he still has yet to dream."
-Kelly P., Milwaukee, WI
Edvest 529 account owner
Getting started is easy:
Step 1
Learn more about Edvest 529
Review how the plan works by reading the Plan Description, attending a webinar and reading our FAQs.
Step 2
Review investment options
Edvest 529 offers a range of investment options to fit your savings timeline and risk tolerance. Learn more about the Plan's investment options to decide which one might be right for you.
Step 3
Open an account
Open your Edvest 529 account online in about 10 minutes with at least $25 and start saving for their college and career dreams.
Open an Account
Open and manage your 529 account with the ReadySave™ 529 App
Keep track of your education savings on the go:
- Monitor your savings progress and track your goals.
- Check your account balance or investment allocations.
- Easily make one-time or recurring contributions.
- Family and friends can contribute to your baby's college savings account with Ugift®. Easily send an invitation to contribute to your child's account via text message, email or social media.
