Give a Meaningful Gift of College Savings This Holiday Season—and Unwrap Up to a $100 Bonus!

published November 12, 2026

MADISON, Wis. (November 12, 2026) - This holiday season, the most meaningful gift may be something unexpected. Long after the toys are forgotten and the latest gadgets are replaced, a gift that helps a child pursue their dreams can last a lifetime. By opening or contributing to an Edvest 529 college savings account, Wisconsin families can give a child something truly priceless: the opportunity to learn, grow, and build the future they imagine.

"There's nothing more meaningful than helping a child build a bright future," said Jessica Wetzel, Financial Capability Director for the Wisconsin Department of Financial Institutions (DFI), administrator of the Edvest 529 College Savings Plan. "The toys and gifts they're excited about today won't last, but a contribution to their college savings account can impact their lives for years to come."

To help families start their higher education savings journey, Edvest 529 is offering a special holiday bonus deposit incentive. Individuals who open an Edvest 529 account between November 16 and December 4, 2026, can receive up to a $100 college savings bonus. Here's how:

• Get $50: Deposit $500 and set up recurring contributions of $25 for six months, then Edvest 529 will add $50 to the account.
• Get $100: Deposit $1,000 and set up recurring contributions of $25 for six months, then Edvest 529 will add $100 to the account.
• Use promo code Offer26 when enrolling online.^*

Opening an Edvest 529 account is quick and easy — taking as little as 10 minutes online. Also, with Edvest 529's Ugift^® service, family and friends can make gift contributions with just a few clicks. Simply share the account's unique Ugift code so loved ones can help grow a child's college savings for holidays, birthdays, and special milestones.

"When family and friends contribute to an Edvest 529 account, they're giving more than money," added Wetzel. "They're showing their belief in a child's dreams and helping create opportunities that can last a lifetime."

Families interested in learning more about the benefits of saving with Edvest 529 are encouraged to attend an upcoming webinar. Attendance is free but advanced registration is required:

• November 24, 2026 at 12 PM CT
• December 2, 2026 at 11 AM CT

Every child deserves the chance to dream big. This holiday season, instead of giving a gift that may only last a moment, consider giving one that invests in a child's future education. A contribution to an Edvest 529 college savings account is more than a holiday gift; it's an opportunity to make the future a little brighter!

About Edvest 529

For almost 30 years, Edvest 529 – Wisconsin's only direct-sold 529 college savings plan - has been helping families save for higher education expenses. Account owners can choose from 25 investment portfolios, access easy-to-use savings tools, and take advantage of unique tax benefits, including a state income tax deduction on contributions made to an Edvest 529 account for Wisconsin taxpayers, up to $5,280 per beneficiary for single filers or married couples filing jointly, or up to $2,640 for married couples filing separately.

Edvest 529 offers families a flexible and convenient way to save for a broad range of qualified education expenses, including college tuition, technical and trade schools, certified apprenticeships, recognized credentialing programs, K-12 expenses, and student loan repayment.¹ Accounts can be opened online in about 10 minutes, making it easy for families to take the first step toward their education savings goals.

Edvest 529 has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is one of the lowest-cost 529 college savings plans in the nation.²

Want more details?

Find additional information on Edvest 529, including investment options, fees, and frequently asked questions, visit Edvest.com, or follow Edvest 529 on Facebook, Instagram and YouTube.