Start Your Summer and Your College Savings with a $50 Bonus from Edvest 529

published May 12, 2026

MADISON, Wis. (May 12, 2026) - As Wisconsin families look ahead to exciting summer milestones, Edvest 529, Wisconsin’s direct-sold college savings plan, is encouraging them to plan for future opportunities with a special $50 deposit when they open a new Edvest 529 account.

Running from May 18 through June 5, 2026, the Summer Savings bonus promotion aims to help parents, grandparents, and loved ones start and continue saving for a child’s future education and career training expenses.

"Just as a special summer vacation or attending a local summer camp can make a significant impact on a child, so too can saving for their future," said Jessica Wetzel, financial capability director for the Wisconsin Department of Financial Institutions, administrator of the Edvest 529 college savings plan. "They may come back from a summer day spent at a local museum or state park excited to become an archeologist or a park ranger, and with your Edvest 529 savings you can be ready to support that dream."

To qualify for the Edvest 529 Summer Savings $50 bonus:

1. Open a new Edvest 529 account between May 18 and June 5, 2026, using promo code Summer26
2. Make an initial contribution of at least $50; and
3. Set up recurring contributions of $25 or more until September 30, 2026.

Once the requirements are met, Edvest 529 will add $50 directly to the new college savings account to help boost education savings.

To find details on the summer savings promotion, including terms and conditions, visit Edvest.com/Summer26.

About Edvest 529

For more than 25 years, Edvest 529 – Wisconsin’s direct-sold 529 college savings plan – has been helping families save for education expenses. Account owners can choose from 25 investment portfolios, access easy-to-use savings tools, and take advantage of unique tax benefits, including a 2026 state income tax deduction on contributions made to an Edvest 529 account for Wisconsin taxpayers, up to $5,280 per beneficiary for single filers or married couples filing jointly, or up to $2,640 for married couples filing separately.

Edvest 529 offers families a flexible and convenient way to save for a broad range of qualified education expenses, including college tuition, technical and trade schools, certified apprenticeships, recognized credentialing programs, K–12 expenses, and student loan repayment.¹ Accounts can be opened online in about 10 minutes, making it easy for families to take the first step toward their education savings goals.

Edvest 529 has no sales charges, enrollment fees, or annual account maintenance fees. In fact, Edvest 529 is among the top 6% lowest-cost 529 college savings plans in the nation.²

Want more details?

For additional information on Edvest 529, including investment options, fees, and frequently asked questions, visit Edvest.com, or follow Edvest 529 on Facebook, Instagram and YouTube.

Watch our video "What is the best option for college savings"—part of the College Savings Connection series—to learn more about how a 529 plan works and how it can benefit your family.

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Footnotes

1. To learn more about Wisconsin’s Edvest 529 College Savings Plan, its investment objectives, risks, charges and expenses, see the Plan Description at Edvest.com before investing. Read it carefully. Investments in the Plan are neither insured nor guaranteed and there is the risk of investment loss. Consult your legal or tax professional for tax advice. If the funds aren't used for qualified higher education expenses, a federal 10% penalty tax on earnings (as well as federal and state income taxes) may apply. Check with your home state to learn if it offers tax or other benefits such as financial aid, scholarship funds, or protection from creditors for investing in its own 529 plan. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, is the distributor for Wisconsin's Edvest 529 College Savings Plan.
2. ¹K-12 (primary or secondary school) withdrawals are limited to $20,000 per year for K-12 qualified expenses. Apprenticeship programs must be registered and certified with the Secretary of Labor under the National Apprenticeship Act. Student loan repayment subject to a lifetime limit of $10,000 per individual when using a 529 plan. Withdrawals for Recognized Postsecondary Credentialing Programs—including tuition, books, equipment, supplies for the enrollment or attendance, testing fees if required to obtain or maintain a Recognized Postsecondary Credential, fees for continuing education if required to maintain an RP Credential and therapies for students with disabilities—are exempt from federal and Wisconsin income tax. If you are not a Wisconsin taxpayer, these withdrawals may include recapture of tax deduction, state income tax as well as penalties. Consult a tax professional for guidance.↩
3. ²Source: ISS Market Intelligence 529 College Savings Fee Analysis 1Q 2026. Edvest 529’s average annual asset-based fees are 0.14% for all portfolios compared to 0.47% for all 529 plans, 0.83% for advisor-sold plans, and 0.32% for direct-sold plans.↩

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